Despite the fact that we are all now online shoppers, personally I still love a brochure, whether it is Winser, Oka or Jo Malone. A few moments browsing something in my hand seems to free the mind to ponder the pros and cons, uninterrupted by emails popping in that may need attention. In fact, my Winser London brochure that plopped though the letterbox amongst my Sunday newspapers was nicked that day by a visitor who is an avid Winser shopper and preferred to peruse the photographs in print. We decided that the white cotton dress in t-shirt knit and Broderie Anglaise would be the perfect everyday dress for her, both in white and moonlight, as she lives mostly in Cape Town. For me, I’m going for the Silk Cotton polo shirt top, which I spotted at the press day and have been looking forward to its arrival. We both liked the silk tops, especially the short sleeved black V Neck, £130.
The virtual brochure with turning pages (I love that trick) is also online. I like to see highlighted pieces and ideas I may have missed. And I recommend signing up to the newsletter too as it is good inspiration.
The Cotton Texture Stripy Jacket shown with a matching shift is great, and the cardi/jacket on its own is a winner for a smart holiday look worn with cotton pants. Last year I bought the cotton roll neck in dark blue and wore it all the time, right into the autumn; it’s very soft and so quite cosy. The white for this season is definitely a must.
Click here to browse and shop the Winser London brochure
By Vanessa de Lisle - www.thefashioncupboard.com