Cart 0

Your shopping basket is empty

Forgotten password

Please enter your email address and click on submit. We will then send you an email containing a link to create a new password

Winser London’s Guide to Cashmere


The ultimate in soft, downy yarn, cashmere of the highest grade is a well-made investment. Winser London’s prestigious pure 2-ply cashmere is the highest quality ‘super-fine’ yarn, hand combed from goats which roam free in Mongolia and knitted with expertise for a luxuriously soft hand-feel. Cared for well, cashmere maintains its original quality for decades.

1. Know your goats from your sheep 

Winser London's CEO, Kim Winser, was once CEO of Pringle of Scotland - famous for its world class cashmere. As you would expect, Kim knows a thing - or ten - about cashmere and has used this knowledge and experience to source cashmere that’s a cut above.

2. Quality cashmere garments are made from quality cashmere yarns

Don't be fooled by the super-soft handle of a bargain cashmere jumper. This is a trick of the trade, using pre-wash treatments that are designed for short-term seduction - and shorter-length fibres that cost less to buy. Softest doesn't always mean highest quality.

3. Longer fibres for a longer garment life

Any high quality cashmere is an investment. Winser London makes sure your investment is not wasted - using longer fibres to deliver a longer life for your garment.

4. Light colours show expertise and investment

Lighter colours such as ivory and intense colours such as emerald green are harder to create in cashmere, so to get the best result we use the rarer (and therefore more expensive) light belly hair of the goat.

5. Look after your cashmere and it will look after you

Carefully-stored cashmere will look fabulous straight from the wardrobe. To avoid stretching, fold the garment and store it flat in a clean drawer or on a shelf, preferably in a pile of no more than three knitwear garments.

6. Clean your cashmere with care

Dry clean: if your garment has embellishment, buttons or is of a loose knit, dry cleaning is the best option.
Hand wash: to hand wash a garment, soak it for a few minutes in cool water with a small amount of woollen detergent such as ‘Woolite’ or baby shampoo. Do not use fabric softener. Make sure to rinse out thoroughly to remove all residue of soap to maintain and improve the softness of the garment.

Machine wash: place the knit inside-out in the machine on a cold or 30 degree woollen or ‘delicates’ cycle with a slow spin speed, using a small capful of woollen detergent such as ‘Woolite’ or baby shampoo and no fabric conditioner. After washing, lie the garment flat on a towel, roll it up and gently press out the excess water without rubbing. Unroll and reshape if needed. Air dry flat on a mesh drying rack (see Lakeland or Amazon), away from sunlight and direct heat. Avoid hanging up the garment as water will flow downwards and stretch the material. Never tumble dry cashmere.

7. Be gone, creases!

If your cashmere garment is creased, either use a steaming machine or lie the garment flat and cover with a clean, damp cloth. Press lightly with a steam iron.

8. Beware the moth 

There are a number of things you can do to avoid moths or deal with an existing problem of moths.


Ensure the garment is perfectly clean when you put it away. Store it with lavender bags or cedar wood balls or line the drawer or shelf with anti-moth paper. Make sure the drawer or storage area is completely clean.


To break the lifecycle of moths in your wardrobe, try Entopest sticky traps, which kill the male Common Clothes Moth (Tineola bisselliella). To get rid of moths from a garment, place your cashmere in a sealed plastic bag (with as much of the air squeezed out as possible) and put it in the freezer for at least two weeks. Leave to defrost for 24 hours. This will kill the moths and won’t have any negative effects on the material.

9. Pilling problems?

Pilling is the natural result of everyday friction against the knit's surface and can be resolved by combing the garment with a de-pilling comb. It is not always a sign of the poor quality of your cashmere garment, but simply part of its unique character. Low quality cashmeres tend to pill more than average as they have often been manufactured from yarn with shorter length fibres which naturally fall away from the garment during wearing and washing. Lie the garment flat once it is dry and lightly brush a de-pilling comb over it to remove loose fibre 'bobbles'.

10. Make do and mend

If the moths have got the better of you or you’ve snagged a sleeve, do seek out a specialist repairer. ‘Love Cashmere’ offers a complete re-dress and repair service.


Follow Winser London’s Top Ten Tips and we guarantee your cashmere will be in the best condition for a long time.