Style Icon - Leandra Medine

LEANDRA MEDINE started Man Repeller - the online magazine and blog - in 2010 based on the notion that great fashion is about pleasing women, not men. Since then, she has developed her trademark humorous voice, which has proved to the industry that fashion can be funny, whilst it’s a serious and substantial business. Women around the globe have started using the term "Man Repelling" as a verb, further proving Medine's widespread influence.   Born in 1988, a New Yorker, she is married to a UBS financial adviser.  She has a Down Town office with a staff of 10 and 2 million readers and followers.  She no longer models all the crazy clothes herself but when she poses in her ridiculous outfits she looks adorable and hilarious; one can’t be sure if she is endorsing or mocking.  There is always a witty charm to the fashion mash-up, but in her private life she admits to wearing jeans and shirts and other non- man repelling kit.  Medine is a solid fixture on the New York fashion scene; invited to all the shows and launches, easily recognised by PRs and paparazzi.  Laughter is such a precious commodity I’m quite happy to see her in a straw hula skirt in a Manhattan street. The fact that it’s actually by some fab glam designer brand makes it an “emperor’s new clothes moment”.

Style Icon - Leandra Medine