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Recycling and caring for the environment isn't all about cartons and tin cans. We have created a poncho, made from 100% recycled cashmere and asked celebrities and inspirational women, including Cat Deeley, Sister Sledge and KT Tunstall to style the poncho in their own way, to celebrate International Women's Day. It takes the hair of four goats to make just one cashmere jumper and even these luxury items end up on landfill.
The Winser London Recycled Cashmere Poncho is 100% recycled in Italy. Old jumpers or other cashmere pieces are collected and divided by colour. Wires and other superfluous materials are eliminated. Afterwards, the items are cut into very small pieces and combed to be fibre again - ready to be spun. Reusing elements that we have already taken from nature and making sure that nothing that can be reused gets wasted is a challenge that is increasingly cherished by Winser London.
The brand's ethos is that the love for fashion should not become an obstacle for our planet, but a take and give with the utmost respect.