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The Winser Story

Winser London is modern luxury at its finest
– giving women what they really want.
Kim Winser OBE set up Winser London in 2013, with a highly respected career in fashion retail spanning leading roles at Marks & Spencer, Pringle of Scotland, Aquascutum and as adviser to Natalie Massenet at Net-a-Porter.

What sets Winser London apart?

Winser London identified an important gap in the market early on in the trend for truly luxurious quality women’s clothes at sensible prices. Clothes that are modern, stylish and cleverly cut to flatter for women of all ages and different figures. Cut from exclusively designed, high quality fabrics and knitted from luxurious yarns that will last, in carefully chosen colours that stand the test of time and are easy to co-ordinate.

Annie Lennox wears our Tilda Silk Shirt

How are the collections created?

The collection is 100% exclusive to the brand with the designs created by a team of experts, experienced in working with quality selected mills around the world to design, develop and deliver the highest quality fabrics and yarns for Winser London. The team is led and includes specialists in their own field – our knitwear designers with experience working with international luxury knitwear brands; our dress designers who have experience designing for both leading couture houses and the high street. The cut, using skilful pattern cutting techniques, is meticulously honed to a level only comparable with luxury brands using individual blocks for each size, rather than the ‘cookie-cutter’ system used by the high street. The clothes are manufactured with carefully selected partners.

Winser’s mission

The mission is to help women find confidence through clever, versatile, high quality clothes, delivered through powerful imagery which illustrates how to achieve real style with modern quality staples. Kim set about building a digital business model with pop-up shops in strategic locations. The collection is intelligently designed and developed so a woman can transform her look and take her confidence to a new level.

Emma Watson is a fan of Winser London

A modern business model

The model is nimble, responsive, reactive and has low fixed overheads but is scaleable for growth. Kim selected a senior team with second-to-none expertise in luxury fashion retail. These experts in their fields have worked with leading British luxury brands and retailers and have experience that has fast-tracked the Winser London business. Some work remotely, others from the West London headquarters of the business. At launch, each was charged with hiring juniors, fresh from college to inject a youthful edge and an innate understanding of the digital world to the business and, importantly for Kim, to support the next generation of business talent by providing career opportunities.

This is modern luxury at its finest – giving women what they really want.